Jeff Rich’s work focuses on water issues ranging from recreation and sustainability to exploitation and abuse. Jeff explores these subjects by using long-term photographic documentations of very specific regions of the United States. Jeff 
received his MFA in photography at the Savannah College of Art and Design in Savannah, Georgia.
His Watershed Project has toured nationally since 2012, with shows in New York City; Portland, OR; Asheville, NC; Bloomington, IN; Akron, OH; Amherst, MA; Morgantown, WV; Nashville, TN and Atlanta, GA. His book, “Watershed: The French Broad River” was awarded the 2010 Critical Mass Book Award, and was published as a monograph in 2012. His work has been featured in Fraction Magazine, Flak Photo and as one of Daylight Magazine’s monthly podcasts. Jeff is an Assistant Professor at the University of Iowa, in the Art and Art History Department. He also curates the weekly series Eyes on the South for Oxford American Magazine. In 2017 Fall Line Press will publish the book “Watershed: The Tennessee River.”