Find new business strategies for marketing your documentary in a changing landscape.

Reaching an audience is the first step in the development and financing of a film project. Students learn how to match their passion for a subject with a strategy that guides them from research and treatment through production and into release.

From feature docs aiming for major festivals to program pilots hoping to become cable series...what subjects 'travel' well? What are the real and often subtle approaches to concept and style that make the difference? Students in this workshop learn how to translate ideas into compelling proposals, trailers, and pitches and where to take them for funding.

There will be emphasis on the role of the global television marketplace, which can be a key source of funding and support for documentaries. Students receive insight into pivotal networks, their relationships with other funding sources, the roles of pitching forums, work-in-progress screenings and film festivals.

Projects already in development are reviewed in advance of the class and undergo a hands-on process over the course of the week. Students with projects can expect intensive feedback that can help them achieve revised versions of their proposals, budgets, and trailers. The class also gains insight into examples of completed projects, including those entering the international festival and distribution circuit.


Louise Rosen

Louise is a media executive with over 25 years experience in the international television and film business, project development, production and distribution. She has worked with a wide range of program genres and formats and set up major international co-productions. Louise was based in Europe for almost ten years and has particular interest in the cross-cultural aspects of all forms of media. She has been honored to have among her projects Oscar, Emmy, FIPRESCI, Sundance, Prix Italia, Teddy, International Emmy and other award-winning films.

Louise has taken an active role in many productions and is a credited co-producer on many projects such as The Promise, Prodigal Sons, Johnny Cash at Folsom Prison, Cities of Light: The Rise and Fall of Islamic Spain and The Endurance: Shackleton’s Legendary Antarctic Expedition, among others.

Louise is a tutor and lecturer at Documentary Campus Master School and has been a speaker at many conferences and film festivals, including the Hot Docs Forum, IFP Film Week, RIDM, DocLisboa and the annual conference of the National Association of Latino Independent Producers. She was the Founding Director of the Points North Documentary Forum at the Camden International Film Festival, is on the Advisory Board of the IFP and is on the Board of Directors of Maine Media Workshops + College.

Course Dates

Jul 10 to Jul 16



Class Size