Learn the skills needed for producing and directing compelling corporate and government videos.

Carrie Leonard

This comprehensive, one week workshop is designed for corporate and government videographers, producers and media managers who want to improve their video skills in training, production and communication programs. Develop a higher level of production quality, get better results with crew and talent, and learn the production process from concept development through program editing and distribution. The class screens and discusses a wide range of video programming and learns the production techniques that make programs successful. The class discusses equipment choices, scheduling, crew assignments, client management, creative script development and visualization, and budgets in the production of corporate and government programs. Through exercises and field production, participants learn how to improve camera positions for better images, learn basic lighting techniques for interviews and demonstrations, learn how to stage and block scenes, and how to prepare productions for editing. With emphasis placed on corporate training, marketing and communications, the workshop covers: identifying target audiences, setting measurable program objectives, developing a workable project budget, creating effective concepts and treatments, basic scriptwriting and visualization techniques, production planning, crew direction, client management and planning for post-production. New media technology selection and tapeless workflow strategies are covered along with web-based delivery options.

Participants operate video production equipment, direct talent, crew and the editing process in the creation of a short corporate video program. The class meets the client, develops an effective approach, budgets the project, visualizes and scripts the program, develops the storyboard and shooting plan, casts talent, shoots the scenes, and directs the edit. Students leave this in-depth production workshop understanding the entire production process from concept to delivery.


"A great place to learn and recharge your creativity"
- Rick Andersen, Rochester, MN

"You can tell that the instructor really wanted you to take advantage of the experience and to learn as much from it as you could"
- Keisten, Ashburn, VA

"This course taught me so much more than I expected"
- Penelope Anne Miller, North Augusta, SC

"Excellent course. Great instructor."
- James Marsh, North Augusta, SC

Course Dates

This course is not offered at this time.
Check our full workshop listing for other alternatives.

Please email us or call 1-877-577-7700 with any questions.



Class Size


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